AMA 2009 Winter Marketing Educators' Conference

"Excellence in Marketing Research - Striving for Impact" is the theme for the AMA 2009 Winter Marketing Educators' Conference scheduled for February 20-23, 2009 at the Tampa Marriott Waterside in Tampa, Florida. Good marketing research should make an impact by changing what managers do, by sparking new intellectual insights, or by changing what is taught in the classroom. In their most recent editorials, the editors of our major journals have indicated their desires to not allow the past to constrain the future (Deighton 2007), to increase the impact of articles published (Huber 2007), and to be "sympathetic" to truly innovative papers because they often have the greatest impact (Rust 2006). In keeping with these sentiments, innovative papers and special session proposals that strive for impact are especially encouraged for submission.

Services & Retailing

This track invites papers and special session proposals that address a broad range of ongoing and emerging issues in the domains of services marketing and retailing. Services marketing topics of interest include services branding, service alliances, e-services, the service experience, service quality, satisfaction and value, service recovery and customer commitment and loyalty. Retailing topics of interest include multi-channel retailing, retail efficiency analysis, intangible retail assets, emerging technologies that enable conventional retailers to better integrate multiple retail channels, and the role of retail environments.

Liz Wang (Ph.D. University of Texas at Arlington) is Assistant Professor of Marketing in College of Business at University of Dallas. Her research interests include atmospherics in e-tailing, avatars, and shopping value. Her research has been published in the Journal of Marketing.

Lauren Skinner (Ph.D. University of Alabama) is an Assistant Professor of Marketing at The University of Alabama at Birmingham. Her research interests focus on retail dominated supply chains, services within the retail supply chain, and retailing pedagogy. Her research has been published in Journal of Personal Selling and Sales Management, Journal of Business Research, and Marketing Education Review, and numerous academic conferences.